"When you write you tell yourself a story. When you rewrite you take out everything that is NOT the story."
— Stephen King
Stephen King also says that he is "the literary equivalent of a Big Mac and fries." I haven't read any of his books, so I can't comment on that. Horror is not my genre.
But, I can say that my goal is to be the literary equivalent of a spinach quiche. Healthy, satisfying, a little bit unusual, and appealing to those who are tired of Big Macs.